Conall is an exceptional athlete and coach and is making a name for himself in the UAE. He had a vision to create a new brand that encapsulated his approach to high performance and wanted to deliver that brand online. We discussed what this project meant to him and how we could get his ideas onto the page in front of him.
After working through a number of ideas on colour and logo design, we settled on what EDGE Performance is today. We then went about designing and prototyping his e-commerce website, before integrating the finished project with Stripe for e-commerce ease of use.
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